Check proofs for accuracy against laser prints and mock-ups:
Are all pages included in the proof?
Are the pages in the proper order & page numbers correct?
Are all images/photos included and in proper placement?
Measure the final trim size and check folds for accuracy.
Check for image quality and color accuracy:
Are photos cropped correctly?
Are all photos facing the proper direction?
Do photos & graphics have good contrast?
Check color placement & color consistency throughout the pages. If you have received a color
accurate proof, are the colors correct?
Check general accuracy of fonts, bleeds, and crossovers:
Are all fonts correct?
Is the text crisp & spaced properly?
Are the margins & page alignment(s) correct?
Are there any missing characters or broken type?
Verify that bleeds extend beyond the trim marks.
Highlight hickeys and misc. scratches:
Are there dust spots, printing marks, or dirt marks?
Double check set-up and print specifications:
Verify any finishing elements like die-cuts, embossing, foils, varnishes, etc.
Confirm the weight and color of the final paper stock.
Check indicia for accuracy (if item is used for mailing).
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