Chicago Digital and Commercial Printing

Understanding Commercial Printing Services

When you start to concept a project, here are some helpful production tips to help you get started:

Paper: Choosing the right paper is essential to a successful printed piece. Remember that various shades of
white paper can vary widely and it is important to specify the same paper across multiple pieces of collateral in a series.

Gloss: Spot varnish, gloss, aqueous coating, and matte can all produce different effects. Consider how gloss will
impact your piece and how it may help you achieve your desired goals.

Color: With current technology, you can add multiple PMS colors or varnishes to get your visuals looking just right.

Folds: Folds can greatly enhance the overall aesthetic of your piece, but it is important to choose carefully. You can
choose from a wide variety of fold styles to match your vision and your budget.

Find out the best ways to ensure your files are correct. Simplify the process of printing with our streamlined
preparation and proofing techniques.

Join Palmer Printing on FacebookFollow Palmer Printing on Twitter